Growing a local florist business is not easy and requires a tremendous amount. What failed florist businesses don’t have are enough customers. Here are the most effective Tactics to increase flower sales for Florists
The Main Tactic – The 50/50 Rule of Florist Marketing
The 50% rule: spend 50% of your time on product and 50% on marketing your florist business. Creating good floral arrangements is of equal importance with generating interest for your florist business building awareness of it within your local community.
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The Top Tactics to increase flower sales for Florists – Marketing
- Search Engine Marketing – Ads on Google, Bing, Yandex or Baidu
- Social & Display Ads – Ads on google display networks and social media like instagram, twitter, facebook and linkedin
- Offline Ads – Ads on billboards, magazines etc
- Search Engine Optimization – The most important thing to do to your website is keyword research and link building
- Content Marketing – Use your blog to educate your customers and you will turn them into clients
- Email Marketing – Create a list of engaged couples and keep sending them offers on wedding flowers
- Business Development – creating strategic relationships with event plannes hotels, venues, event MCs
- Sales – Generating a catalog and going out here to your target market to generate leads
- Affiliate Programs – Paying other people to get you leads
- Existing Platforms – Listing your florist business on existing platforms and websites that already have traffic
- Trade Shows – Showcase your florist works in wedding trade shows
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Keyword: cheap wholesale flowers