Growing a local florist business is not easy and requires a tremendous amount. What failed florist businesses don’t have are enough customers. Here are the most effective Tactics to increase flower sales for Florists

The Main Tactic – The 50/50 Rule of Florist Marketing

The 50% rule: spend 50% of your time on product and 50% on marketing your florist business. Creating good floral arrangements is of equal importance with generating interest for your florist business building awareness of it within your local community.


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The Top Tactics to increase flower sales for Florists – Marketing

  1. Search Engine Marketing – Ads on Google, Bing, Yandex or Baidu
  2. Social & Display Ads – Ads on google display networks and social media like instagram, twitter, facebook and linkedin
  3. Offline Ads – Ads on billboards, magazines etc
  4. Search Engine Optimization – The most important thing to do to your website is keyword research and link building
  5. Content Marketing – Use your blog to educate your customers and you will turn them into clients
  6. Email Marketing – Create a list of engaged couples and keep sending them offers on wedding flowers
  7. Business Development – creating strategic relationships with event plannes hotels, venues, event MCs
  8. Sales – Generating a catalog and going out here to your target market to generate leads
  9. Affiliate Programs – Paying other people to get you leads
  10. Existing Platforms – Listing your florist business on existing platforms and websites that already have traffic
  11. Trade Shows – Showcase your florist works in wedding trade shows


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