London – Fabletics, the premium fashion sportswear brand from actress Kate
Hudson, is branding out into menswear with the launch of FL2, a new line of
high-performance athletic wear for men.
The FL2 collection, like Fabletics, has been designed to offer an elite
range of workout gear and lifestyle staples, which can be worn while
working out or on their own, with highlights including a hooded vest with
neon accents and slim-fit performance terry sweatpants with contrast
To launch the new line, the actress has appointed her brother and
actor, Oliver Hudson, as co-founder and spokesperson of the new brand.
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“We designed FL2 with the modern man in mind,” explains Kate Hudson.
“My brother, Oliver, was my go-to for style and function feedback. As an
athlete and father of three, Oliver embodies the man we’re designing for;
it made perfect sense for him to be the face of the brand.”
Fabletics menswear line FL2 to be fronted by Oliver Hudson
Oliver Hudson added: “As the father of three active and crazy kids, I
need clothes that let me feel comfortable throughout the day, but also have
a sense of style. FL2 does just that–it takes me from school drop-off to
my workout, to dinner with my family. I may stink, but damn, I look good.”
FL2 apparel has been made using premium fabrics and materials for high
performance, lightweight and comfortable pieces, except without the high
price tag as every item will be priced under 100 dollars, with tops
starting at 29.95 dollars and bottoms at 44.95 dollars.
As with Fabletics, new styles will be released each month that can be
purchased as a complete set or in bundles, or bought individually, with
each collection focuses on easy-to-layer pieces with a lean fit, such as
shorts, tees, tanks, sweatpants, and hoodies.
Commenting on the menswear launch, Don Ressler, co-CEO of FL2 said:
“The demand for apparel that can be worn to work out and wear out is not
exclusive to women. Men are also seeking performance-enhancing pieces that
will elevate their exercise and everyday look. FL2 is designed for the man
who works hard and plays hard, and wants high-quality products at
Fabletics was launched in October 2013 by Kate Hudson and the team