From now all European residents will have the opportunity to purchase Furla, Furla Uomo and Giovanna Furlanetto with the launch of Furla’s new online store. In the pan-European web-boutique, best selling products are available from the bags, wallets, belts, small leather goods, keyrings and watches categories.

The Furla virtual store will be completed on an international level during the course of 2009. The redesigned layout of the site displays dynamic images to create Furla’s web shop window, where the products are presented using quality photographs and high impact mini-videos for a deeper perception of the product. Besides the traditional technical charts for the individual articles, it is possible to download detailed information about the materials and hides used, as well as their technical characteristics for use and maintenance.

The site, which is available in English, Italian, German and French, has been designed as an informative tool to meet the requirements of a public that is more attentive to the history and diversified business of fashion and luxury brands. For this reason, new areas have been developed featuring news on Furla and the recently created Fondazione Furla.

On the launch of Paolo Fontanelli, CEO of Furla, commented: “Furla is focussing on the web through a large-scale project, integrating the two industries of info-commerce and e-commerce. We believe that e-commerce represents a valid channel of additional sales for us, thanks the to Internet’s ability to reach even potential clients resident in centres that are not yet covered by our distribution network. In particular, countries such as Great Britain, France, Germany and Spain, where we are present but still in the development phase, are areas of great interest for us.”

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