London Beauty Week will make its debut in Covent Garden in September
with a week-long consumer and trade event that aims to mirror London
Fashion Week.
The event aims to “celebrate the power of the British beauty industry”
with a series of masterclasses, beauty workshops and panel discussions on
sustainability, trends, and the state of the industry, as well as showcase
new beauty products and host supper clubs. In addition, there will be an
outdoor ‘Beauty Playground’ in the heart of Covent Garden.
The showcase is a partnership between Covent Garden and the British
Beauty Council and will be held from September 11 to 15, coinciding with
London Fashion Week, which runs from September 13 to 17.
Michelle McGrath, director of Covent Garden said in a statement: “Covent
Garden is proud to be a founding member of London Beauty Week and work
alongside the British Beauty Council to bring this to this event to life
for the first time.
“Covent Garden has London’s biggest selection of global beauty brands
per square metre, so this is an opportunity to celebrate new innovations in
this increasingly valuable industry as it continues to grow.”
Covent Garden and the British Beauty Council to host London Beauty
Week
With a focus on the future of the beauty industry, Britain’s Next Big
Beauty Brand competition will launch during the week, offering start-up
beauty companies the chance to win beauty business mentoring from experts
and a central London retail space.
The panel will be judged by individuals from Covent Garden, the British
Beauty Council and trend forecaster WGSN, with the winner given a prime
retail spot in London’s beauty hub Covent Garden to sell their product,
mentoring from the British Beauty Council and access to WGSN’s premium
subscription services for a year.
Millie Kendall, chief executive of The British Beauty Council, added:
“Beauty is a buoyant sector and contributes significantly to the UK
economy. As a growing industry that is a force for good, we are focused on
supporting brands and creating jobs via our three pillars reputation,
education and innovation.”
In 2018, the beauty sector generated 27.2 billion pounds in consumer
spending, while consumers spent 3 billion pounds on cosmetic products, and
the industry supported nearly 600,000 jobs.
The British Beauty Council adds that there is as an upwards trend for
consumers to spend more within beauty and this showcase in Covent Garden in
what is known as London’s Beauty Quarter, as it features more standalone
beauty boutiques in one square mile than anywhere else in the capital, is
the perfect place to highlight the industry.
Covert Garden includes Charlotte Tilbury’s first flagship store to Tom
Ford’s only European grooming store as well as global beauty brands Chanel,
Dior, Deciem, Nars, Jo Malone, Penhaligon’s, Aesop and Miller Harris.
Further details on London Beauty Week, including full programme and
partners, will be released later in August.
Image: courtesy of Covent Garden – Capital and Counties Properties PLC
Click Here: IQOS White