Come celebrate with us! On Sunday 27 and Monday 28 July the Amsterdam RAI will turn silver because that’s when modefabriek, the fashion trade fair of the Benelux, will be celebrating its twelve-and-a-half year anniversary. Prepare yourself for a shimmering fashion spectacle where the resplendent and leading collections will form the basis for the ultimate trade fair experience. With the cosmopolitan mix of up-and-coming designers, inspirational trendsetters and established luxury labels, modefabriek #25 will tickle all your fashion senses. But there is more, much much more! Because this is the festive 25th edition, modefabriek has invited a total of 25 international top designers for the New Design area who will be revealing their newest collections. Superstore – the leading trend forum in the form of a concept store – has as theme the ultimate escape; it promises to be a magical shopping experience! At the same time, modefabriek is organising a must-see event on the parking grounds opposite the entrance to the Amsterdam RAI which is free of charge for everyone. MF Village is a summery fashion bazar, with edgy clothes, piercing music, delicious food and trendsetting design – open to everyone. As a glamorous close to the first day of the fair, modefabriek & The Glossy World are presenting a scintillating party with international allure at Strand Zuid.

STYLISH SELECTION

modefabriek manages to reinvent itself every season in a headstrong way whereby the focus is ever more emphatically placed on internationalisation. High quality fashion labels typify the brands on show. During the 25th edition, modefabriek will display a carefully put together and trendsetting selection of high-end labels including many newcomers to the Benelux market. Think of 0039 Italy (Italy), AntiChic (the Netherlands), Best Behaviour (Denmark), Billion Dollar Babes (United States), Diktons (Spain), Ed Hardy Bags (United States), Fred Perry (England), Goldsign (United States), Madre Mía del Amor Hermoso (Spain), Miezko (Brazil), Múus by Malou Sander (Denmark), Noë Pumps (Belgium), Paige Premium Denim (United States), Ra-re (Italy), Sessùn (France), She Rebel (the Netherlands), Ti-mo (Norway), Underground (Greece) and Valizz (the Netherlands).

25 x NEW DESIGN

During modefabriek #25 internationally renowned and avant-garde design talents will also get their own platform within the trade fair concept: the NEW DESIGN area. In contrast with previous editions and because it’s the celebratory 25th edition of modefabriek, as many as 25 (instead of 10) international top designers have been invited. During modefabriek they will present their Spring/Summer 2009 collections. The organisation of modefabriek presents a well-balanced and super stylish selection from the leading edge of the European fashion scene that includes Gram (Sweden), Heimstone (France), Ivo Mittelmeijer (the Netherlands), Kid Vanilla (Belgium), Claudia Rosa Lukas (Austria), Ravishing Mad (Sweden), Presque Fini (Germany) and Denis Simachev (Russia).

THE GREAT ESCAPE

Superstore – a trend forum in the form of a concept store – is a creation of modefabriek, Stijlinstituut and uniquole exhibitions / pr dutch design. During the silver anniversary of modefabriek, superstore will manifest itself as a stage, showroom, workplace and multidisciplinary medium. Under the name of ‘super05’ and with a ‘Survivalist’ theme, an extreme shopping experience has been created where designers experiment with legacy, rediscover recycling and perform conjuring tricks with new technological crafts for this fantastic collection of knick-knacks. Be inspired by fashion activist Andrea Crews, the SpareSpace project of Jack Brandsma, the stackable storage units from Sloom & Slordig and the exceptional accessories of Rosemieke de Hair.

MF VILLAGE: OPEN TO ALL!

MF Village is a summery fashion bazar with edgy clothes, piercing music, delicious food and trendsetting design. In contrast to the closed nature of modefabriek, MF Village is freely accessible to everyone. MF Village will spread itself out on the parking grounds opposite the main entrance of Amsterdam RAI and has been styled in the tradition of parades and summer festivals from all around the world. Fashionistas can really let themselves go in this temporary fashion village where a blueprint can be found of cutting-edge designers, fashion labels and webshops such as Iefke de Roos, Wandervogel, Your Cup of T, OnTour, Just B. by Mada van Gaans and FreshCotton. Lifestyle magazines Blend and CODE are fitting out a Designers Gallery and a Gallery Store respectively. Budding fashion stylists can produce a cover photo for the GlamCult magazine in the mobile studio of Styling Clinics in collaboration with a top photographer and top beautician. The best end result will indeed become the cover for GlamCult and the maker will win a fourteen-week Styling Clinic.

Click Here: Crystal Palace Shop

GLOSSY NIGHT

In collaboration with The Glossy World (Sanoma Publishers), modefabriek organises a glamorous get-together at Strand Zuid. To close off the first day of the fair, the crème de la crème of the fashion world will gather on Sunday evening, July 27, for a party with international allure. The impressive line-up for this sparkling evening consists of performances by artists including DJ De La Sarge (Kraak & Smaak), The Flexican, Ken Sender, Few Kids on the Block and Ruby Wax & Missing Links.

MODEFABRIEK #25
Date: Sunday 27 and Monday 28 July 2008
Place: Amsterdam RAI, Europaplein 22, Hall 1 to 5
Opening hours: 10:00 – 18:00

FOR PROFESSIONALS ONLY
www.modefabriek.nl