Strava has announced a partnership with Zwift, a leader in fitness entertainment for indoor cycling. Every year, Strava Premium cyclists will now receive two consecutive free months of Zwift, the premier multiplayer online indoor cycling experience. Strava Premium cyclists will be offered two free months of Zwift starting in early November.
“We want Premium athletes to have the most engaging experience possible – all year long, whether they’re indoors or outdoors,” says David Lorsch, Strava’s VP of Strategy and Business Development. “This makes for a natural and compelling partnership with Zwift. Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership.”
Zwift has confirmed its monthly subscription price for the UK will be £8 per month. Strava Premium, for £3.99 per month (£39.99 per year), grants access to Strava’s most innovative technology. In addition to two free months of Zwift, Premium athletes will have access to a new suite of indoor cycling features, including customizable indoor training plans, videos and tips from the world’s best coaches.
Strava will also be updating its feed to distinguish Zwift activities. Additionally, virtual miles ridden with Zwift and other trainers will be split from outdoor activities and real-life segments. Trainer activities will have their own leaderboards, providing indoor cyclists greater engagement and delineation between indoor and outdoor rides.