If “lingerie” and “winter wonderland” don’t necessarily go together in your head, Victoria’s Secret Pink is here to prove otherwise. Everyone’s favorite bra brand is launching its first-ever holiday pop-up in N.Y.C., and it’s sure to give you cozy, festive vibes.

InStyle can exclusively report that Victoria’s Secret Pink is opening an experiential pop-up called Pink Snowed Inn on Friday, Dec. 8, in Manhattan’s SoHo neighborhood, and it sounds magical.


The ten-day event, which is billed as an interactive winter wonderland, will include a slide and giant snow globe, “larger-than-life” photo opportunities, and more experiences to get you in the holiday spirit. Plus, guests will also receive a gift bag full of exclusive freebies and surprises, so you can take a break from your holiday shopping to treat yourself as well.

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Victoria’s Secret’s pop-up, Pink Snowed Inn, opens on Dec. 8 in SoHo, so grab your girls, pick up a hot chocolate, and maybe save us a spot in line?

The event is first-come, first-serve, so download the Pink Nation App for your invite.