White House hopeful Sen. Michael BennetMichael Farrand BennetSome realistic solutions for income inequality Democratic senators kneel during moment of silence for George Floyd 21 senators urge Pentagon against military use to curb nationwide protests MORE (D-Colo.) on Tuesday launched his first two television ads in Iowa as he tries to gain traction in the critical caucus state. 

The ads, titled “Most” and “Truth,” seek to cast Bennet as a pragmatist “tackling tough problems” and underscore his plan to institute a public health care option while allowing Americans to keep their private insurance plan if they choose. 

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“The truth is, a health care plan that starts by kicking people off their coverage makes no sense. We all know it,” Bennet, a vocal centrist, says. “Before we go and blow up everything, let’s try this: give families a choice, keep your health care or join a public option. It’s that simple, and it’s the fastest way to cover everybody.” 

Health care has emerged as a chief fault line in the Democratic presidential primary, with Sens. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.) and Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.) calling for a single-payer policy that would scrap private plans while the rest of the field debates different proposals that would institute a public option and allow private coverage to continue.

Bennet’s campaign said Tuesday’s ads are part of a seven-figure TV and digital ad buy will run over the course of several weeks. A third ad will also be unveiled during that time.

“Everywhere Michael goes on the campaign trail, people walk away believing he is the leader we need to make change, but not enough people have had the chance to meet him or learn what drives him,” said Bennet campaign spokeswoman Shannon Beckham. 

“These ads show who Michael is and how he’s different from other candidates. He’s pounding truth into a campaign full of empty promises and broken politics — calling for a new generation of leadership and a health care solution that doesn’t take insurance away from millions of Americans.” 

Former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE, entrepreneur Tom SteyerTom SteyerBloomberg wages war on COVID-19, but will he abandon his war on coal? Overnight Energy: 600K clean energy jobs lost during pandemic, report finds | Democrats target diseases spread by wildlife | Energy Dept. to buy 1M barrels of oil Ocasio-Cortez, Schiff team up to boost youth voter turnout MORE and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE, three other Democratic White House contenders, are also currently airing ads in Iowa. Sen. Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (D-Calif.) and former Rep. John DelaneyJohn DelaneyThe Hill’s Coronavirus Report: Kansas City Mayor Quinton Lucas says country needs to rethink what ‘policing’ means; US cases surpass 2 million with no end to pandemic in sight Minnesota AG Keith Ellison says racism is a bigger problem than police behavior; 21 states see uptick in cases amid efforts to reopen The Hill’s Coronavirus Report: Singapore Minister for Foreign Affairs Vivian Balakrishnan says there will be consequences from fraying US-China relations; WHO walks back claims on asymptomatic spread of virus MORE (D-Md.) have previously aired TV ads in the Hawkeye State, which will hold the first nominating contest of the 2020 cycle.

Bennet, who failed to qualify for this month’s primary debate, has struggled to gin up support for his long-shot presidential bid since its May launch, stagnating near the bottom of national and statewide polling. However, his campaign has said his late entry into the primary and allegedly unfair debate thresholds set by the Democratic National Committee (DNC) have stymied his campaign.

“Caucus-goers will decide who our nominee is, not the DNC,” Beckham said in a statement to Politico. “Unlike some of his colleagues, Michael is not just laundering money to Facebook to spend $70 for every $1 donation.”

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