German luxury brand Escada is joining the scores of other offering premium children’s wear. The fashion house has signed a licensing agreement with CWF Group (Children Worldwide Fashion) for a line of children’s wear. The new range will debut with the fall/winter collection 2007. CWF will be responsible for the creation, production and distribution of the line, which is geared towards girls up to age 16. CWF already has partnerships with leading fashion houses, such as Chloe, DKNY, Missoni, Timberland, Elle and Marithe + Francois Girbaud. The company also has its own network of boutiques in Europe called ‘Younly’.

“With CWF, we have found the ideal partner for our kids’ fashion,” said Escada chief executive Frank Rheinboldt. “I am certain that CWF will look after our brand in the same way as customers are used to from Escada: demanding the highest quality, with a preference to work with special materials and a sense of detail and colour.”

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