The Product
The new Adidas TOUR360 XT Twin Boa, available in North America now, selling for $250 at adidas.com (only available on Adidas’ website, this shoe will not be at retail).
The Pitch
From Adidas: “The adidas TOUR360 XT Twin Boa® is the epitome of performance golf footwear, designed to offer micro-adjustability in two separate zones. The first is the independent main dial with high strength Boa lace that when combined with the forged 360 wrap creates unparalleled power for your swing by locking the area between your midfoot and forefoot. The second provides micro-adjustability from the middle to bottom instep for a customized fit, feel, and support. The Boa Fit System activates both zones to deliver the ultimate in power, stability, and performance.”
Our take on Adidas TOUR360 XT Twin Boa
BOA technology, a ratcheting cable system that replaces laces for securing the shoe, has been around for a while now. It was a radical departure when it first hit the market and traditionalists viewed it with some skepticism, but those who tried shoes using the system became hooked on the ease of use, secure feel, and reliability of the system. I have had to replace shoelaces, but I have never had a cable fail in a pair of shoes with Boa technology.
With the TOUR360 XT Twin Boa, Adidas has introduced the next step on Boa technology (pun intended). The shoe has a sleek, technology-forward look that is associated with Adidas products. It even looks good in the size 13 that I sport. The color selection is limited, to say the least. You can choose from white with green trim or white without green trim. But the star of the show is the Boa technology, which is implemented in two dials located on the outside of each shoe, replacing the one dial on previous iterations.
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Each dial controls the fit for a different part of the shoe, and the ratcheting dial gives the wearer the most precise fit available. The real advantage over laces is that the Boa system stays secure longer and is easier to tighten than re-tying shoelaces. It’s so easy to reach down and give a couple of clicks that it became routine for me to check on each tee box to make sure I had a good fit before teeing off. Equally pleasing is the quick release on each dial that gets you out of your shoes at the end of a round without the terror of facing a wet double-knot.
The shoe is waterproof leather, and it is light and comfortable enough to walk 18 on hilly tracks. I personally would have preferred a slightly wider toe box, but that is nit-picking.
Overall, the Adidas TOUR360 XT Twin Boa is a performance shoe that promises, fit, comfort and stability, and it delivers on all fronts. Not everyone has $250 to drop on a pair of golf shoes, but if you want the tech on your feet to match the tech in your bag, then the Adidas TOUR360 XT Twin Boa is perfect for you.